Jellyfish proudly participated in the 11th Malabar River Festival (MRF) held from July 24–27, 2025, on the Chalipuzha and Iruvazhinjipuzha rivers in Kozhikode. Organized under Kerala Tourism with KATPS, DTPC and technically managed by IKCA, the four-day international event brought world-class white-water kayaking to the Malabar region. As a regular participant, Jellyfish supported paddler logistics, showcased our team, engaged with visiting athletes, and reinforced the event’s emphasis on adventure tourism and river stewardship. We celebrated the sport, backed safety and technical standards, and joined the wider community in promoting responsible river use and local tourism initiatives.